Turn what you've built
into a product the market will pay for.

You have the technology, the know-how or the domain expertise – plus a team and your first clients. But momentum gets lost somewhere between market, product and sales.

I help you move from projects and one-off deals to recurring revenue, guided by market evidence rather than hunches.

Where are you losing momentum?
20+ yearsin business
300+client conversations
100+ countriesFIBA standard
5 → 120team built

The method

01

Market

Options → Assessment and validation → 1 + 2 niches
  • Segments and verticals rated on potential, willingness to pay and reach
  • A clear position against alternatives – and a “what we don't do” list
  • Decisions based on customer conversations, not guesswork
02

Product

ICP and pains → Market response → Commercial product
  • We start from the customer's pain, not from features
  • Pilot sales and market response shape the product plan
  • MVP1 → MVP3 cycles, each ending with clear evidence
03

Sales

Ad hoc attempts → Sales standard → Predictable revenue
  • ICP, value proposition and channels in place before every campaign
  • Hiring, onboarding and metrics for the team
  • Regular planning and pipeline reviews

Who I work with

Tech and expertise-led B2B companies that are ready to grow – whether you have a product that isn't bringing in enough revenue, or technology, expertise or services you want to turn into one.

I come in when it's unclear where and for whom you're strongest, when expertise isn't turning into a product you can repeat and sell, or when sales lack a clear structure.

01

Market: no clear positioning

It isn't clear which markets and customers you serve best, so product and sales pull in different directions. Until your position is defined, every new opportunity looks worth chasing – and focus slips away.

In practice

“We can help almost anyone” – I hear it in most first conversations. With one AI company, we narrowed down to three strategic verticals in three months, which made it clear where to focus products and sales.

02

Product: expertise that never becomes a product

You have the technology, expertise or project experience, but it isn't yet packaged into something you can repeat and sell. And when a product does get built, features come from internal ideas before any customer has confirmed they'll pay for them.

In practice

“Every project is different – we can't repeat anything.” With one AI company, we're turning project and R&D experience into AI products, and we only scale a product once the market has confirmed its value.

03

Sales: lots of effort, few results

You're doing B2B sales, but without a clear structure: no defined ICP, customer pains, value proposition or channels. Campaigns end up chaotic, and you can neither measure nor repeat what they deliver.

In practice

“We tried outreach, but nothing really came of it.” I helped grow a sales team from two to seven people and introduce a B2B sales standard: preparation before every campaign, clear metrics and regular planning.

Where is your business losing momentum?

Six statements, one minute. Rate each from 0 (not at all) to 10 (absolutely).

Testimonials

“Agnius's advice made a real difference to our sales strategy. He helped us spend less time chasing new clients and more time building long-term relationships – and gave us a clear process for new projects with existing partners.

We now have a clear structure for both inbound and outbound: from our visibility as an AI solutions provider to our ideal customer profile and our position against competitors.

I'd recommend Agnius to anyone who wants to build a more serious, repeatable sales process.”

Aistis, CEO of AAI Labs