Business programme · for leadership teams · 2–3 months.
Your niche is the first business development decision: it shapes which products you build, which customers you go after, what sales team you need and who you compete with. The strongest B2B companies deliberately choose the industry or technology area where they want to be the first choice – and revisit that choice regularly.
The programme covers three situations: you don't have a niche yet; your current niche has stopped working and you need a measured move to a new one; or your niche works well and you want to expand. In every case we build on what you already have: your client base, the projects that worked and those that didn't, your team's strengths and what genuinely interests you.
We test the options in the market, and you make the decision with your leadership team in strategy sessions, based on a structured assessment rather than instinct. The result: one primary niche where you put most of your effort, and two secondary ones you grow selectively and keep an eye on. For each niche we define the ideal customer profile (ICP) and its main pains, which become the foundation for product development.
